Software for founders building and scaling online stores with paid social — operator playbooks, working tools, and a platform that tracks your store's true profit and loss while you build. Specialists on hand when you want a second pair of eyes.
Store setup, product research, creative production, Meta media buying, email retention, unit economics — written as operating procedures, in the order a real store needs them.
Group sessions every week, and depending on your plan a dedicated specialist — reviewing your store, your creatives and your numbers, not hypotheticals.
Connect your store and your ad account and the platform computes your actual P&L — revenue, ad spend, COGS, fees — daily. No spreadsheet, no guessing whether you are actually profitable.
The tools directory gives you the software we actually run on, at the point where you need it — nothing to research, nothing to second-guess.
This is the dashboard members open every day — the same components, rendered right here on this page.
Sample numbersThe real component from the member dashboard — your account computes these from your connected store and ad account.
Net revenue
Ad spend
Net profit
Blended ROAS
Playbooks
Twelve chapters, in the order a real store needs them.
Store P&L
Your real profit and loss, computed daily from your connected store.
Sessions
Group sessions every week; 1:1 slots depending on your plan.
Community
Cohort spaces, a moderated wins wall, accountability pods.
Tools
The 86-tool directory, ordered by when you need each one.
Goals
Weekly check-ins a specialist actually reads.
Don't take a tour — take the keys.
The free account is the real platform: the real playbook reader, the real community shell, and real locked doors with honest counts on them. No blurred screenshots, no staged demo.
Start free — see for yourself12 chapters, in the order a real store needs them — each one ends in something shipped on your store.
The exact software we run on, in a directory ordered by when you need each tool — not by what pays us. Every partner link inside ships with a plain “go directly” twin, so you are never forced through an affiliate link.
3
Day one
2
Before you launch
1
When you scale
The operator's edge
Most people guess. Operators measure.
Your real profit and loss, every campaign judged against its own break-even — the same numbers a specialist reads with you when you book a session.
Our milestone ladder tops out at €15,000 a month in ad spend — the level agencies call their floor. The whole platform exists to make running that yourself a choice, not a constraint.
| Going alone | Hiring an agency | Operating it yourself | |
|---|---|---|---|
| Who does the work | You, unguided | Them — you watch from reports | You, on your own numbers, with software and a specialist on call |
| What you pay | Your ad budget, plus tuition paid in mistakes | A retainer and a share of spend, indefinitely | One plan price for a defined term — laid out in full before you pay |
| What you own after | Whatever survived | Nothing — the skill leaves with the contract | The store, the skill, and your own P&L history |
| When you stop paying | — | The ads stop | Nothing changes — you run it |
Start free today, or book a short call about the accelerator — a working conversation about your stage, not a pitch. Checkout shows the exact terms before anything is charged.
The First Sale Sprint: seven short guides to one validated sale. Yours to keep, no card, no trial clock.
The full playbook library, group Q&A twice a week, 12 months of access.
Priced for your stage, discussed on the call — nothing is charged by applying.
Everything in Core, plus a dedicated specialist and weekly 1:1 sessions.
Priced for your stage, discussed on the call — nothing is charged by applying.
A free account with the First Sale Sprint: seven short guides to one validated sale, yours to keep. You also see the shape of the full platform — the playbooks, the sessions, the community, the tools — which unlocks when you choose a plan.
We'll email you the sprint and a short series on what comes after it — one click unsubscribes, account emails are unaffected.
No. The playbooks start at zero — niche, store, first product. If you already run a store, the milestones meet you where you are and you skip what you have already proven.
Not in the sense of a school: there is no timetable, no enrolment window and no qualification at the end. It is software you run your store on, with the written procedures we use ourselves attached to it. It does keep track of what you open and complete, some guides carry exercises, and the specialist on your account sees that record — so the advice you get is based on what you have actually done rather than on what you say you did.
We do not promise results, and you should distrust anyone who does. Outcomes depend on your product, your budget and the work you put in. What we do provide: playbooks in the right order, specialists available to read your real numbers with you, and a P&L view that tells you the truth about whether it is working.
An agency runs your ads for you — you pay a retainer for as long as you want the outcome, and when you stop, it leaves with the contract. Here you run them yourself, on your own store, with the software and a specialist to check your work. What you build stays yours.
Plan for 10–15 focused hours a week. Nobody sets you a deadline — but the platform does record what you open and complete, your specialist can see it, and if you go quiet for a while you will probably hear from us. Every chapter ends in something shipped on your actual store rather than something watched.
You will need an ad budget and the software stack (most tools have free tiers to start). We are transparent about both inside — the P&L view counts every one of these costs against your revenue from day one.
Each plan states its access period up front, and checkout shows it again with the full terms before anything is charged. No "lifetime" promises — a defined term, honestly stated, renewable if you want to stay.
Because the right plan depends on where you actually are, and that is a conversation, not a menu. The larger plans include specialist time, which only pays off when the fit is right — so on a short call we look at your store and your stage, name the price and the exact terms, and you get a straight answer: yes and a start date, not yet and what to do first (usually the free sprint), or an honest no. Nothing is charged by applying, and checkout shows the full terms again before any payment.
The refund policy is linked in the footer of this page and shown again at checkout before anything is charged — the exact terms, not a summary. No surprise clauses, no "contact us to find out".
Connected store and ad-account data is used to compute your P&L and, if you book a session, to let a specialist read your numbers with you — nothing else. You can disconnect at any time, and the privacy policy in the footer states the full terms.
Yes — the "see inside" link creates a free preview account. You will see the shape of everything: the playbooks, the sessions, the community, the tools. The rest unlocks with a plan.